Design is a term that means many things to different people.

At one end of the scale, you have the small business owner who wants to put up a few pages about a business and manages to cobble them together with general purpose office software.

At the other end of the scale, you have the expert Web developer who likes to use database technologies to pour text into whatever spare space there is on a page regardless of how it looks. As long as it's big, and there, it's fine.

Finally, there are those who care about how their pages look and indeed, even they can be subdivided into 'stylists' and 'designers'. The difference here is that the 'stylist' puts the 'look' first, above every other criteria, whereas the designer employs styling to make something that works more visually appealing – because visual appeal is one of the criteria for a successful design. It's not the only one and not even the first priority in most cases.

Above all, design is about standing back, taking a detached view of the task in hand, analyzing it, exploring it and coming up with solutions that are as unique as the problems presented.

That's what 'design' is really all about. Get that right and you can stick any word you like in front of it. Does your business need Insite? Contact us today to find out.