At one end of the scale, you have the small business owner who wants to put up a few pages about a business and manages to cobble them together with general-purpose office software.
At the other end of the scale, you have the expert Web developer who likes to use database technologies to pour text into whatever spare space there is on a page regardless of how it looks. As long as it's big, and there, it's fine.
Finally, there are those who care about how their operations run and how their business look and indeed, even they can be subdivided into 'stylists' and 'designers'. The difference here is that the 'stylist' puts the 'look' first, above every other criteria, whereas the designer employs styling to make something that is operationally efficient more visually appealing – because visual appeal is one of the criteria for a successful design. It's not the only one and not even the first priority in most cases.
That's what 'design' is really all about. Get that right and you can stick any word you like in front of it. Does your business need Insite? Contact us today to find out.
